ADVERTISING

MEDIA BUSINESS

master's degree

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Learning time:

2 years

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Educational form:

daytime

Tuition fee:

from 199 500 rubles

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Qualification:

master's degree in "Advertising and public relations"

The professions of advertising and public relations specialists are considered to be among the "youngest" in the labor market – the average age of this professional group does not exceed 30 years.

The advertising business in Russia is developing rapidly and successfully, due to the growth of the Russian advertising market for more than 30 percent annually and is in some information environments — for example, on the Internet-the highest in the world. The potential demand for young creative professionals in this market is correspondingly high. Our master's program not only provides the necessary set of professional competencies for future specialists – from research and market analysis to modern communication technologies. It allows you to master the principles of management in the media sphere, outside of which leadership in performance teams is impossible.

 

The program is compiled in accordance with professional standards and requests of the Russian media sphere, includes real business cases and corporate stories of leading actors in the Russian advertising market and media industry.

 Расчетно-проектная
и проектно-конструкторская деятельность

SUBJECTS

  • * Creative technologies in the information space

  • Development and promotion of an advertising product in the digital environment

  • * Big data in communication strategies

  • * Reputation management

  • Anti-crisis communications

Professional cycle
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  • * Mass communication theory

  • Organization of teamwork and leadership

  • Cross-cultural communication and international public relations

  • Modern media industry

  • History of public communications

  • Business foreign language

  • * Digital technologies in advertising and public relations

  • Managing a communications Agency

  • Communication project management

  • Marketing information system

  • Development and implementation of communication strategies

  • Digital communications ecosystem

  • Managing integrated communications

Obligatory
Elective courses
  • Interactive marketing

  • Performance marketing

  • Rewriting and posting in the digital environment

  • Web communication tools

  • * Professional ethics in the media space

  • * Advertising and public relations in the digital environment

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Организационно-управленческая деятельность
Производственно-технологическая деятельность

EDUCATIONAL PROCESS

location

address:

70 Melnikaite street

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final work

Students are defending their master's thesis — an independent scientific research

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WHAT WILL THEY TEACH YOU?

A graduate can solve the following professional tasks:

✅ System building of the production process for the creating of a communication product with the use of modern information technologies

✅ Organization of work and management of an enterprise (division) in the modern advertising and public relations industry

✅ Creating a concept, planning the implementation of an individual and / or collective project in the field of advertising and public relations

✅ Implementation of author's activity of any level of complexity in the field of advertising and public relations

✅ Development of strategies for the impovement of organizations and their individual divisions

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EMPLOYMENT OPPORTUNITY

Specialists in this field are unique. Graduates are in demand in international companies in various fields: from government and commercial structures, to political and non-profit organizations. Graduates can work internationally in the media, advertising and communication agencies, advertising departments of industry companies, consulting agencies as a GR-Manager, PR-Manager, SMM-Manager, political strategist, marketing and advertising manager, editor of an Internet project.

POSSIBLE PROFESSIONS AND POSITIONS OF GRADUATES

lessons

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Classes are held 4-5 times per week (2 or 3 pairs). As a rule, classes begin at 15: 30

from 45 000 rubles

Advertising and public relations specialist

salary

from 50 000 rubles

SMM specialist

salary

trom 25 000 rubles

information resources specialist

salary

from 45 000 rubles

Marketer

salary

from 35 000 rubles

SEO specialist

salary

from 50 000 rubles

Brand Manager

salary

from 100 000 rubles

Creative Director

salary

 

HOW TO ENTER A UNIVERSITY?

NUMBER OF SEATS

contractual place

15

TUITION FEE

from 199 500 rubles
for the academic year
Submit documents to the admissions Committee

until 05:00 PM (local time)

August 14

1

Pass the entrance test

electronic test

(min. of 24 points)

2

Pay for the contract

until 6:00 p.m. (local time)

August 17

до  17 августа для

for full-time education

3

THE POSSIBILITIES OF THE UNIVERSITY

THE PROGRAM ENABLES THE GRADUATE WITH:

✅ Knowledge about building relationships with the company's external environment

✅ Skills in developing scenarios and creating content (video, text, visual)

✅ Tools for developing modern strategies of corporate identity and image policy of the company

✅ Media planning skills

✅ Principles of organization of presentations and exhibitions

✅ Skills in writing and publishing press releases

✅ Technologies for maintaining company accounts in social networks

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ОСТАВЬТЕ ЗАЯВКУ И МЫ СВЯЖЕМСЯ С ВАМИ

language

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English language