from 135 000 rubles
master's degree in "Advertising and public relations"
The professions of advertising and public relations specialists are considered to be among the "youngest" in the labor market – the average age of this professional group does not exceed 30 years.
The advertising business in Russia is developing rapidly and successfully, due to the growth of the Russian advertising market for more than 30 percent annually and is in some information environments — for example, on the Internet-the highest in the world. The potential demand for young creative professionals in this market is correspondingly high. Our master's program not only provides the necessary set of professional competencies for future specialists – from research and market analysis to modern communication technologies. It allows you to master the principles of management in the media sphere, outside of which leadership in performance teams is impossible.
The program is compiled in accordance with professional standards and requests of the Russian media sphere, includes real business cases and corporate stories of leading actors in the Russian advertising market and media industry.
и проектно-конструкторская деятельность
* Creative technologies in the information space
Development and promotion of an advertising product in the digital environment
* Big data in communication strategies
* Reputation management
* Mass communication theory
Organization of teamwork and leadership
Cross-cultural communication and international public relations
Modern media industry
History of public communications
Business foreign language
* Digital technologies in advertising and public relations
Managing a communications Agency
Communication project management
Marketing information system
Development and implementation of communication strategies
Digital communications ecosystem
Managing integrated communications
Rewriting and posting in the digital environment
Web communication tools
* Professional ethics in the media space
* Advertising and public relations in the digital environment
70 Melnikaite street
Students are defending their master's thesis — an independent scientific research
WHAT WILL THEY TEACH YOU?
A graduate can solve the following professional tasks:
✅ System building of the production process for the creating of a communication product with the use of modern information technologies
✅ Organization of work and management of an enterprise (division) in the modern advertising and public relations industry
✅ Creating a concept, planning the implementation of an individual and / or collective project in the field of advertising and public relations
✅ Implementation of author's activity of any level of complexity in the field of advertising and public relations
✅ Development of strategies for the impovement of organizations and their individual divisions
Specialists in this field are unique. Graduates are in demand in international companies in various fields: from government and commercial structures, to political and non-profit organizations. Graduates can work internationally in the media, advertising and communication agencies, advertising departments of industry companies, consulting agencies as a GR-Manager, PR-Manager, SMM-Manager, political strategist, marketing and advertising manager, editor of an Internet project.
POSSIBLE PROFESSIONS AND POSITIONS OF GRADUATES
Classes are held 4-5 times per week (2 or 3 pairs). As a rule, classes begin at 15: 30
Advertising and public relations specialist
information resources specialist
HOW TO ENTER A UNIVERSITY?
NUMBER OF SEATS
from 135 000 rubles
for the academic year
Pay for the contract
until 6:00 p.m. (local time)
до 17 августа для
for full-time education
THE PROGRAM ENABLES THE GRADUATE WITH:
✅ Knowledge about building relationships with the company's external environment
✅ Skills in developing scenarios and creating content (video, text, visual)
✅ Tools for developing modern strategies of corporate identity and image policy of the company
✅ Media planning skills
✅ Principles of organization of presentations and exhibitions
✅ Skills in writing and publishing press releases
✅ Technologies for maintaining company accounts in social networks